IWC Schaffhausen invites about 800 international guests and media to gather at the SIHH in Geneva to celebrate the 75th anniversary of the legendary IWC Portuguese series. Guests and brand friends were invited to attend, international superstars Emily Blunt, Christoph Waltz, Zhou Xun, famous director Marc.Forster and famous movie star Moritz.Bleibtreu, sports stars Lewis Hamilton, Nico.Rosberg, supermodels Adriana.Lima and Karolina.Kurkova, and Famous musicians Aloe Blacc, Ronan Keating and Mick Hucknall. After Marco.Tempest led the guests to experience the vastness of the universe with high-tech animation, Mick Hucknall set off a musical climax for everyone that night.
IWC invites international guests and media to gather at the Geneva International Haute Horlogerie
Christoph Waltz with Emily Blunt and IWC CEO George Kern at IWC Geneva 2015
The evening was based on the theme of ‘Journey to the Stars’, the ‘Star Journey’, and the dinner unfolded around the mystery of timing. At the same time, it deeply explored the most proud watch family of IWC Schaffhausen-IWC Portugal The subtlety and complexity of the collection. For 75 years, the IWC Portuguese collection has been a symbol of precision watchmaking. ‘No other collection has as many achievements in fine watchmaking as IWC Portugal.’ IWC Chief Executive Georges Kern emphasized, ‘The IWC Portugal collection brings together many advanced complications and sophisticated movements, It has been a symbol of the brand’s superb watchmaking skills for many years.
Stars gathered at the event, and international superstar Emily Blunt made a special visit
Internationally renowned actress Zhou Xun and Georges Kern, chief executive of IWC
At the 75th anniversary of the IWC Portuguese collection, we will celebrate the birth of this classic watch collection. ”Spend a starry night with the lead singer of SIMPLY RED. The multimedia magician Marco.Tempest kicked off the evening with the wonderful performance of ‘Journey to the Stars’-‘Star Tour’. This romantic high-tech performance perfectly combines magic and computer graphics, and displays the vastness of the universe in front of guests. Moritz. Bredo hosted the gala dinner that night as a narrator. ‘Philosophers used to think that time doesn’t exist-it’s just people’s perception of the present becoming the past, a product we imagined,’ the German actor told on the stage. The watchmakers are intangible, so that we can control the time so far, and are happy to reproduce its trajectory with the highest accuracy. ‘
A glass curtain wall was applied to the exhibition this year, and a large 3D case model projected to showcase the new generation of IWC Portugal series
Time messengers dressed in black came on electric scooters. Surrounded by them, the famous Beijing Hongyingshu Women’s Percussion Band presents the movement of the watch movement with a powerful movement. Their performances at the Olympic Games have shocked the world, and flew from China to Switzerland for the grand dinner of the night. On the stage of flying stars and colorful beams, the artists of the Enra Dance Company of Japan used their lessons learned from martial arts, classical ballet and dance to vividly perform the fine quality of precision watchmaking. The climax of the night was Mick, the lead singer of Simply Red. Haconal. His 1991 band ‘Something.Got.Me Started’ from 1991 was very infectious and made all the guests cheering. ‘I am honored to be among the IWC family on such a starry night. I once again spent a wonderful evening with IWC and I am very happy to celebrate the establishment of the IWC Portugal series with everyone 75th anniversary. ‘Two-time Oscar winner Christopher. Waltz said. DJ Jack E from Saint-Tropez, France, played the most popular new song in the international party circle for the guests that evening, drawing a full circle for this grand evening.
3D projection showcases masterpieces of fine watchmaking
On the eve of the feast, guests and brand friends, led by Mr. Georges Kern, visited the booth of IWC Schaffhausen, and had the honor to see the brand’s exquisite watchmaking technology and innovative processing technology. Unlike the previous show, a glass curtain wall was used this year. A large 3D case model was projected to showcase the main body of the new generation of the IWC Portuguese series and became an eye-catching spot. The projection of different movements, colored dials and cases constantly brings new faces to this model, and the direct connection with the network shows the immediate time. In addition, IWC Chief Executive Qiao Qisi also personally introduced to all brand friends all new models of the IWC Portugal series, such as the anniversary edition of the IWC Portuguese series perpetual calendar digital date-month watch (model 3972). The newly developed IWC Portuguese series annual calendar watch (model 5035) has received quite a warm response. Its annual calendar is located at the ’12 o’clock’ position on the dial. The month, date and day are displayed in three separate semi-circular windows. The IWC Portuguese series manual winding eight-day power reserve watch ’75th Anniversary’ Special Edition (Model 5102) is also popular. Its simple design is very close to the first IWC Portuguese watches from the late 1930s and early 1940s, a tribute to this remarkable watch family.
IWC 2015 Geneva watch exhibition event site