The 2014 Basel International Clock and Watch came to an end on April 3, and about 150,000 people from all over the world participated in this exhibition. This is a major exhibition for the watch industry. It is the best place for major brands to display new products, and it has attracted everyone’s attention.
Glashütte’s booth is located in Hall 1, next to other Swatch Group brands. The full-screen presentation method attracted many interested visitors. Anyone can see the close-up of fine parts through the magnifying glass in front of Glashütte’s booth, extremely delicate dials and complex movements, which are full of appeal. .
The new chronograph caliber 37-02, 4 Hz column wheel automatic movement is designed to be as compact and compact as possible. Surrounded by the Seventies family 40X40 mm case in the 1970s, the medium size and simple basic design improved the stability of the movement, enhanced anti-interference, and made the watch’s performance more and more outstanding over time.
The new 91-02 automatic winding movement has a 42-hour power reserve. On the 42mm dial, the hours, minutes and seconds are on the left, and Glashütte’s original patented large calendar display is in the upper right corner. In addition to the automatic winding function and easy-to-read calendar display, this watch combines extraordinary design, exquisite craftsmanship and reasonable functions into one, and contains a comprehensive consideration of comfort and fashion.
In order to show the brand-new self-made movement, the brand displayed a panoramic view of the movement on a suspended booth to achieve the best display effect. Through this exhibition, more people can further contact and get to know the German watchmaking brand Glashütte, and there are product demonstrations and expert explanations and discussions in the booth, which have achieved good results. For more watch news, stay tuned for Watch House. (House of watches / text Ruan Ruan)