A few years ago, no matter from the data display or from the media population, we were told that the cold winter of the watch industry has arrived, and the closed shops have happened one after another. On April 24, 2017, Longines opened its two stores in Wangfujing, Beijing on the occasion of its 185th anniversary. The flagship store of Longines Watches Beijing Wangfujing Department Store and Longines Beijing’s 168 Wangfujing Street store were opened at the same time. Opening, whether or not this can represent the recovery of the entire watch industry, at least can prove that Longines is still very good. On the same day, Longines’ elegant image ambassador Lin Zhiling turned into a day shop manager and selected spring and summer wrist watches for guests.
New store ribbon cutting
The two newly opened stores are located in Beijing Wangfujing Street, one of Beijing’s busiest streets. This year also coincides with the 185th anniversary of Longines. The Longines Boya series of watches has launched a number of boutique watches under the brand in Beijing, explaining to the watch enthusiasts of Longines the insistence and heritage of Swiss watchmaking.
Lin Zhiling, Longines Elegant Ambassador
The new store presents a simple and bright main body style with Longines’ iconic dark blue tone, and carefully interprets the brand concept of ‘elegant attitude, true personality’. The store has a wide range of watches for consumers in Beijing to buy, including the brand’s elegant, watchmaking tradition, sports, equestrian, classic replica and other styles of masterpieces. The elaborate VIP exclusive service area brings intimate service and shopping experience to customers.
Longines Elegant Ambassador Lin Zhiling speaks
At the event, Lin Zhiling, an elegant ambassador for Longines, wore a Boya series watch in person to speak at the scene. On the same day, he was the ‘day manager’ of the day, recommended and selected watches for the customers of the day, and shared his wear. The feeling of Boya watch is that it feels comfortable and can add the necessary embellishment to the wrist with rose gold and diamond elements.
Longines Boya Series Stainless Steel Rose Gold Diamond Women’s Watch L4.309.5.88.7
The watch worn by Lin Zhiling on the spot is a Boya series stainless steel rose gold diamond watch, model L4.309.5.88.7. The watch is the perfect embodiment of classic design and fluent lines, which highlights the typical characteristics of Longines. The steel rose gold case with a diameter of 25.50 mm is set with 52 diamonds, the white mother-of-pearl dial is decorated with diamond hour markers, and it is equipped with the L595 automatic mechanical movement. The current domestic price of this watch is 32,000 yuan.
Summary: On the 185th anniversary of Longines, Lin Zhiling brought a lot of Boya series watches to watch enthusiasts to explain Longines’ adherence to and inheritance of Swiss watchmaking. I also hope that the watch industry will slowly become hot like the current weather.