This Panerai PANERAI’s world’s largest specialty store is located at 2 Canton Road, which belongs to one of the most prosperous areas of the Kowloon Peninsula in Hong Kong. As one of the five new concept stores in the world, Panerai’s Hong Kong store and the brand’s Florence history store, Paris, Miami and New York stores follow the same line. They are also born in Spain, studying and working in Italy Designer Patricia Urquiola is devoted to design. The design is based on Panerai’s timeless design. It perfectly integrates modernity and tradition, interprets the brand’s classic aesthetics and technical craftsmanship, and shows the brand and the relationship between the world in the ocean.
Panerai’s world’s largest specialty store is located in Hong Kong
Panerai Hong Kong Store Opening Event
In the early spring season, Mr. Angelo Bonati, CEO of Panerai, and the guests present at the bustling Canton Road witnessed a new chapter in the development of this Italian high-end watch brand in Asia: Mr. Angelo Bonati, CEO of Panerai Mr. Julio Sato, Managing Director of Asia Pacific, and Mr. Antonello De Riu, Consul General of Italy in Hong Kong, attended the opening ceremony of the Panerai Hong Kong store and jointly cut the ribbon for this store. VIPs, business partners, and media friends from Panerai Asia Pacific came to witness the ribbon-cutting ceremony. Panerai CEO Angelo Bonati said, ‘I am proud to announce the expansion of the Canton Road store in Hong Kong and it is now the largest Panerai store in the world. For us, Asia is an important market with rapid growth. Patricia Urquiola Adhering to the brand philosophy, we have successfully demonstrated our heritage with tradition and our expectations for the future, design, innovation and the pursuit of excellence. Hong Kong stores also have special edition watches unique to the world. ‘
Panerai CEO Angelo Bonati also attended the opening ceremony
Panerai Hong Kong store located at the intersection of Canton Road and Beijing Road in Hong Kong, designed and designed by the famous designer Patricia Urquiola.
After the ribbon-cutting, drumming sounded, while the Chinese traditional culture symbolized the auspicious dance of the awake lion, Mier was full of feet, dazzling, and a joy. In addition to praising Panerai’s long-established brand history, Xing Lion’s wonderful dance is also a blessing for the new store. On the evening of the event, guests were invited to attend a Panerai dinner with the theme of ‘Tradition and Innovation’ (When Tradition Meets Innovation). The scene is transformed into an elegant and magical space, which reflects the brand’s long tradition, Italian design and Swiss exquisite craftsmanship. The entrance of the dazzling LED corridor makes guests feel like entering the time tunnel. The lighting installation was created by Moritz Waldemeyer, a world-renowned professional lighting designer. He has worked with famous designers such as Zaha Hadid to shape the world-class stage for the London Olympics.
Officine Panerai Hong Kong
The designer is inspired by the outstanding luminous effect of Panerai’s iconic dial. A ‘magic wall of light’ is set in the dining area of the dinner. Special translucent panels are applied to the wall and illuminate the audience. The dining table is also bathed in the warmth of the LED lights. Vito Mollica, a Michelin-starred chef at the Four Seasons Hotel Il Palagio in Florence, prepares dinner for guests. World-renowned chef Mollica specializes in bringing modern flavors to authentic Italian cuisine, and only uses the freshest ingredients from top handmade ingredients suppliers. In order to cooperate with the dishes specially designed by celebrity chef Mollica for this feast, Panerai specially invited the world-class female singer Nicole Renaud to present a distinguished singing to the guests. Ms. Renaud has performed at several international events such as the Venice Biennale, and has appeared in many films and advertisements. Ms. Renaud, who was trained in orthodox vocal music, is actively exploring various avant-garde methods to inject a new modernity into traditional vocal music. Just as Tong Panerai has tirelessly injected epoch-making characteristics into the brand’s original classics in recent years. The dinner was not only set with top-notch cuisine and intoxicating music, but guests can also enjoy up-close viewing of three Luminor 1950 special edition watches (PAM00606, PAM00618, PAM00608) specially designed for the opening of Canton Road stores. ‘HONG KONG’ is engraved on the lever position.
Luminor 1950 Special Edition Watch (PAM00606 Specially Designed for the Opening of Canton Road Store)
The re-opened Hong Kong store is located at the intersection of Canton Road and Beijing Road. The area of the store has now expanded to 367 square meters and is currently the world’s largest specialty store of Panerai. The store’s distinctive design features an aluminum corrugated exterior wall inlaid with a large wall clock with Panerai’s iconic dial. The exclusive store is five floors higher. In addition to the regular sales area, there is also a separate VIP exclusive area on the first floor to provide Panerai lovers with a unique shopping experience. In addition, the specialty store has a customer service center, where professional watchmakers are dispatched to provide customers with watch repair and care services.