Breitling Without Wings, Don’t Rose The Emperor

Many people don’t know that many famous and iconic watch brand logos are not what they are today. Almost every watch brand logo with a long history of watchmaking has evolved all the way to finally determine what it looks like now. Even now, the logos of many brands are constantly changing and adjusting. Today we will talk about the evolution history of several highly representative brand logos and explore the stories behind them.

Breitling: Can I fly without wings?

 Breitling originated in 1884. When the founder of the brand was founded, he did not design a logo for the brand. In the beginning, there were only time markers and hands on the timepiece, not even the brand name. The well-known Breitling double-wing logo began in 1952. The brand launched the first Navitimer pilot series watch, which carries the iconic wing logo, but this wing is still very different from the version we see now.

Breitling’s early pocket watch

In 1952, the brand launched the Navitimer series, which is still a classic design until now

Breitling’s early Navitimer dial details (like wild goose wings)

Early bi-wing logos also had the ‘AOPA’ logo (‘AOPA’ International Aircraft Owners and Pilots Association)
 By the 1960s, Breitling’s logo also appeared in the shape of a double airplane. Many people think that this series is loaded in the Super Ocean series. In fact, it is not used in the Navitimer series, and it was used on the Breitling Navitimer LED quartz watch during the quartz crisis in the 1970s.

Quartz (right) of Breitling’s Navitimer 1973

Breitling’s twin airplane-shaped brand logo (used around 1966)

The Breitling brand logo has evolved so far

We are familiar with the Breitling wings brand logo (on)
The current Breitling brand logo (below)

 Today, in 2018, Breitling announced that the brand logo had cancelled the original wings and replaced with ‘B’. As soon as the news came out, it was questioned, confused, and even mocked by many cousins. At this year’s Basel watch exhibition, most of the Breitling watches we saw adopted the ‘B’ logo without wings, but the Super Ocean series and the reprinted chronograph 806 watch 1959 replica version still have Wings logo.

Breitling Aviation Chronograph 806 1959 replica watch still uses the original logo

 This was Breitling’s most revolutionary chronograph watch, and when it was introduced it became an integral part of every cockpit. The new Navitimer watch recreates the design elements of the much-respected early aviation chronograph, including the all-black dial, with the same color small dial and beaded rotating bezel, composed of a whole 94 beads, the number is the same as the 1959 Paragraphs are exactly the same.

Breitling’s double wings logo is too classic
 Will Breitling re-adopt the wings in accordance with ‘public opinion’ in the future? We are not quite sure, but what is certain is that consumers do prefer ‘breitling with wings’, which has become the iconic design of Breitling brand in the blood (including different shapes of wings, which has been half a century old Up). ‘Wings have souls,’ someone said.

Omega: God of Time

 Compared with the evolution of other watchmaking brands on the logo, Omega has strengthened its faith since the day when the brand logo was announced. In 1895, Omega officially announced the logo and brand name to the world. Inspired by the ancient Greek god of time ‘Chronos’ holding a spear, aiming at the sphere symbolizing universality, the sphere is labeled ‘OMEGA’.

Omega’s announced logo and inspiration

 According to legend, Koronos (Ancient Greek Xρόνος / English Chronos) is the primitive god in ancient Greek mythology, the highest deity worshipped by Orpheus, one of the three major denominations, creating chaos and order.

‘Omega’ has been placed on the dial as the brand logo on Omega pocket watches

 Omega’s iconic ‘Ω’ brand logo

Omega Seamaster Watch Ad

 Until now, Omega still uses this design. ‘Ω’ is taken from the Greek and represents the beginning and end of things, which means that the end is also the beginning. This iconic design is still used by the brand to this day. During different design backgrounds and printing processes, there have been logo shapes such as happy feet and flat feet. The red ‘Ω’ has now become the Omega brand. A sign.

Rolex: a symbol of rights

 Although there are many fine watch brands in Switzerland that are more expensive than Rolex in terms of complexity and price, it must be said that Rolex still has an unassailable position in the watchmaking industry. Apart from the quality of watchmaking, Rolex’s success has a lot to do with marketing and brand logos. Credit also includes: the crown symbolizing rights and status and the green symbolizing hope and prosperity become the most iconic design of the brand.

Rolex’s iconic crown logo and green background

 There are many sayings about the origin and secret meaning behind the Rolex crown. Some people think that five points represent the five fingers of a human hand, while others believe that the purpose of the crown is to represent the five branches on the top of the pearl. However, Rolex did not respond positively to these conjectures, so no one knew what the founders originally thought.

The Rolex logo has not changed much compared to the original

Rolex Crown logo on Rolex Submariner 6536 strap

Crown logo becomes an inseparable brand gene for Rolex watches

Even so, the Rolex logo has undergone two major updates in the history of the brand: in 1965, the crown changed from gold to bronze and the text changed to tin blue. However, in 2002, Rolex returned to its original color scheme: a gold crown and green lettering.

Tudor: Once the rose, now the shield

The current Tudor brand logo

 Since the establishment of the brand, the Tudor brand logo has been constantly changing. We are familiar with two styles: 1. roses; 2. shields. In fact, in addition to these two logos, Tudor’s brand logo has been constantly changing.

Tudor rose logo

Tudor models with a rose logo


From only the brand name, to the co-occurrence of flowers and shields, to the evolution of small flowers and large flowers, today, the Tudor logo uses a separate shield design

 Tudor models from the “Little Flower” period

Tudor now uses a shield-like logo

 Tudor models of the period when flowers and shields appeared together

 In fact, around 1936, the Tudor logo combined the two, showing the Tudor symbolic rose and shield. This is a way to symbolize the brand’s poles: rose style and elegance and the combination of shield power and ‘technique’.

Tudor rose logo

 Ten years later, Tudor chose the brand logo image of only roses. After years of evolution, it has formed a representative in the hearts of consumers. But from 1969, Tudor began to re-conceive and design the brand logo. The shield replaced the image of roses. But in the crown and other designs, we can still see the presence of roses.

Tudor ‘Little Copper Flower’

 It did not completely disappear from the design of the Tudor, but took another form to appear with the image of the shield. It is worth mentioning that, for a period of time, the crown of the Tudor Submariner series was engraved with the Rolex crown logo.

The crown is on the crown of the watch

 Regardless of how history has evolved, the brand’s logo has become the first entry for consumers to understand and understand it, along with the brand. When these genes are deeply embedded in the connotation of the brand, it is easy not to change too much. Among these brand logos, which one do you think is the most suitable and best designed for the brand? Remember to tell me below the comments.