When launching the diving watch series, Jaeger-LeCoultre discovered some unspoiled magnificent natural marine areas. The watch factory in Rugu Valley immediately realized that these ecosystems are extremely vulnerable and the protection of biodiversity is extremely important and urgent.
It is for this original purpose that Jaeger-LeCoultre signed a cooperation agreement with the UNESCO World Heritage Centre and the International Herald Tribune in 2008 to raise public environmental awareness, and defend and protect these not immediately rescued An extraordinary marine site that cannot be effectively preserved.
Jaeger-LeCoutlre Clive Owen, Jaeger-LeCoultre Jaeger-LeCoultre Global President Jérôme Lambert, UNESCO Director-General Irina Bokova; French film director Jacques Perrin • Behan; Stephen Dunbar-Johnson, publisher of the International Herald Tribune, and Nic Vandermarliere, Flemish Representative to UNESCO, Nick Vandermaril
For this reason, Jaeger-LeCoultre has been insisting on an annual auction of unique Jaeger-LeCoultre watches for the past four years, in order to provide direct financial support to the World Heritage Management Team-all proceeds from the auction are donated to the protected Marine ruins.
In 2012, Jaeger-LeCoultre held the fourth online auction event to auction the unique Jaeger-LeCoultre Deep Sea Vintage Chronograph No. 1 prototype. The proceeds of the auction were donated to the Underground River National Park in Puerto Princesa, Philippines, some of which were used to purchase materials-lifeboats, GPS, portable sonar equipment, and diving equipment (including oxygen cylinders and air compressors). Diving training was provided by two staff members monitoring the Sagang Underground River National Park.
In 2013, this mission will continue. Jaeger-LeCoultre announced at a press conference on February 7 that it will adhere to its partnership with UNESCO and reiterate its support for the project. The film ‘Marine World Heritage: the Crown Jewels of the Ocean’ was also shown at the meeting, and everyone was invited to pay attention to this event.
On this 180th anniversary, Jaeger-LeCoultre’s commitment to this cause has never been stronger. With the release of the new Jaeger-LeCoultre Deep Sea series, Jaeger-LeCoultre will launch a variety of special events to support UNESCO-protected sites.
Source: Image.Net by Getty Images for Jaeger-LeCoultre