Parmigiani Hong Kong Atelier Watch Exhibition

The famous Swiss haute horlogerie brand Parmigiani celebrates the opening of a new shop-in-shop in the Emperor Watch & Jewellery in Central, Hong Kong, holding a special opening reception and an exhibition of the Atelier series of watches that demonstrate the brand’s superb watchmaking skills . 12On December 14, 2012, the famous Swiss haute horlogerie brand Parmigiani celebrated the opening of a new shop-in-shop in Hong Kong’s Central Emperor Watch & Jewellery. It held a special opening reception and an Atelier series watch exhibition highlighting the brand’s superb watchmaking skills. Jean-Marc Jacot, CEO of Parmigiani, traveled further from Switzerland to Hong Kong to participate in the event.
Parmigiani incorporates modern elements into traditional design in the Emperor Watch & Jewellery shop, creating a warm, peaceful, intimate and comfortable watch appreciation space for watch lovers and collectors. The Parmigiani watches are displayed in the new store in a refined and elegant way, in line with the brand’s distinguished elegance.
In the evening, guests experience the brand’s innovation, independent spirit and the effort behind the creation of each watch. The Atelier exhibition in Hong Kong for the first time pushed the atmosphere of the reception to a peak. The Atelier watch is based on the concept of travel, showing the brand’s watchmaking craftsmanship and outstanding complex movement functions. The exhibition of Atelier series watches will only be held at special events, as a world tour exhibition. The special watch models of this series are different from the traditional watchmaking technology, showing the preciousness, rarity and uniqueness of the watch. Mr. Jean-Marc Jacot, Chief Executive Officer of Parmigiani, said: We are honored to have further friendly cooperation with Emperor Watch & Jewellery. This new store-in-shop is an important milestone in the brand’s development. The Asian market, especially the Hong Kong market, has always occupied a very important position of the brand. We have developed rapidly in Hong Kong and other Asian markets, and we hope to continue to consolidate development in Asia in the future. I believe this will be a good strategy for Parmigiani to expand its business.
Guests will appreciate the uniqueness of each Parmigiani watch in the new shop-in-shop. Emperor Watch & Jewellery’s new store in Central has played an important role in expanding the brand’s Asian and Hong Kong markets, and showcases the brand’s innovative but loyal watchmaking craftsmanship in the world of fine watchmaking.
About Parmigiani
The world-renowned Swiss fine watch brand Parmigiani was founded in 1996 in the heart of Waldtravel. The soul of the brand lies in its expertise in the restoration of antique watches and clocks and its completely independent production capacity. The brand focuses on independent production capacity and pursues the superbness, creativity and quality of watchmaking. Today, Parmigiani has developed into one of the very few leading watchmaking brands that are completely manufactured independently.
Parmigiani now has more than 280 points of sale in 70 countries around the world. In early 2011, Parmigiani chose to open its first studios in Asia in Shanghai and Beijing. In just two years, Parmigiani has opened a total of 5 stores in Shanghai, Beijing and Tianjin, which is the first step of Parmigiani’s business expansion in Asia.
About Emperor Watch & Jewellery
Emperor Watches & Jewellery is well-known for representing world-class watch brands and producing noble, fashionable and gorgeous jewellery. Since Mr. Yang Cheng founded Cheng’an Ji Watch Co. in 1942, Emperor Watch & Jewellery has been adhering to the spirit of excellence. Today, even after more than half a century, this insistence continues, so that Emperor Watch and Jewellery is the guarantee of the pursuit of excellence and the quality of products and services.
The business development of Xiyinghuang Watches and Jewelry began with the import of world famous watches. From the 1960s, in order to provide more diversified choices, Emperor Watch and Jewellery began to design and produce its own jewellery. Emperor Jewellery pays attention to creativity and craftsmanship. Each piece of jewellery is exquisitely designed and original. Fashion trends have injected Chinese characteristics and cultural traditions into the jewelry design of the era, creating dazzling masterpieces of the world.
At present, Emperor Watch & Jewellery has opened branches in Hong Kong, Macau, Beijing, Shanghai, Chongqing, Chengdu, Guangzhou, Tianjin, Kunming, Hengyang, Suzhou, Changzhou, Wuxi, Nanjing, Shenyang and Shenzhen.
Aparmakini Central Shop Central
Emperor King’s Watches & Jewellery
Address: Basement 16 and G / F, New World Building, 16-18 Queen’s Road Central, Central, Hong Kong