An important milestone for the Swiss watch industry’s pioneering high-tech materials and design, RADO, a major milestone in the Chinese watch market, the flagship store of Beijing Huarui Watches Wangfujing opened today. Mr. Wan Zhifei, Vice President of Swiss Rado China, and the brand spokesperson, Miss Liu Ruoying, a well-known Taiwanese artist, attended the opening of the new store and witnessed the wonderful moment of the grand opening of Rado’s new flagship store. At the same time, as the theme of this event, Swiss Radar’s new brand concept “Lovi • Comfort” complements the HyperChrome watch series benchmarking in the field of high-tech ceramics, highlighting a new realm of independence and fashion.
As the guest of the opening ceremony, Liu Ruoying, the spokesperson of RADO’s global brand image, attracted the attention of many consumers. Fashion but no lack of wise image and constant challenge of self, breakthrough personality charm makes Liu Ruoying and RADO Swiss Radar brand spirit coincide. After more than a year of preparation, Liu Ruoying, who is about to release a new album, is even more energetic. At the opening ceremony, she interacted with the guests at the scene, carefully matched according to their dress styles, and interpreted the various styles of the HyperChrome series watches in different scenarios. Speaking of his favorite watch, Liu Ruoying said: ‘Of all the RADO series, my personal favorite is the HyperChrome series watch. Not only because this series brings the innovation of high-tech ceramic materials to The extreme height of the fire is pure, and the integrated (single structure) case is used to create a perfect combination of multiple materials. It is also because each watch in this series has a different design style and can be worn with different occasions in life. Wear it without losing any fashion. ‘
RADO is the first high-end watch to enter the Chinese market and the first Swiss watch brand to enter the Beijing market. With amazing insight, a keen sense of business and a pioneering spirit, Swiss Radar has developed in the Beijing market for many years and established a mature and complete sales network in the mature watch market in Beijing. ‘Watch’ has become a household watch brand in Beijing. Today, the opening of the Swiss Radar Wangfujing flagship store can be said to be another milestone for the brand’s development in the Beijing market and even the Chinese market, bringing the brand into a new realm with a new image. Swiss Radar Beijing Huarui Watch flagship store is located in Beijing’s oldest and famous commercial street, No. 2 Datianshuijing Hutong, Wangfujing Street. It occupies a three-storey independent building with an area of 140 square meters. China’s largest flagship store. The entire store continues the RADO Swiss radar watch’s consistent design style, in addition to simple and modern design, bold application of high-tech materials, everywhere highlights the RADO Swiss radar watch’s brand DNA: the continuous pursuit of technological innovation and breakthrough in material application try. The spacious store environment is equipped with multiple independent display showcases. In addition to the best-selling classic watches, all new watches including the HyperChrome series have been unveiled. Along the display cabinets embedded in the wall of the store, one by one, it is like being on the historical corridor of RADO, which is branded in the brand DNA’s continuous pursuit of technological innovation and the breakthrough spirit of material application. A Swiss radar watch with a distinctive personality and style.
Regarding the opening of the new flagship store, Mr. Wan Zhifei, Vice President of RADO China, said: ‘As the first Swiss watch brand to enter the Chinese market, the name of RADO has long been familiar to many Chinese consumers. Entering 2013 The development of RADO in the Chinese watch market has reached a new height. With the opening of the flagship store of Beijing Huarui Watches Wangfujing, we have fully integrated the spirit of RADO’s ‘never wear’ into Beijing. In the all-encompassing urban culture, I hope that the brand spirit and influence can be passed on to every young consumer who is at the forefront of fashion, and infect them with a ‘Lohas-free’ attitude and bring them a new life concept and perspective. . ‘
RADO is the first watch brand in the history of Swiss watchmaking to bring ceramic materials into the watchmaking world. Since the introduction of the first non-wearable ceramic watch in 1962, it has never stopped the pace of innovation and breakthrough. Looking forward to the future, 2013 will be a year full of challenges and opportunities for RADO Swiss Rado. Swiss Rado will continue to advance and forge ahead, continually consolidating and deepening its leading position in the Chinese watch market. Roadmap!
RADO Swiss Radar New HyperChrome Series Watch
Since the advent of the new HyperChrome series of RADO, Rado has set a new benchmark in the field of high-tech ceramics, and has adopted a precision injection molding process to create an integrated (single structure) high-tech ceramic case. This series combines high-tech ceramics with platinum-gold, gold or rose-gold Ceramos ™ titanium carbide cermets. It is matched with a variety of materials such as stainless steel and diamonds. With sophisticated and rigorous manufacturing processes, Rado’s unique Swiss radar is unique Design style and intensive watchmaking craftsmanship.