TAGHeuer, the Swiss pioneer watch brand, has officially become China’s top football event, the official timekeeping and official watch of the Chinese Football Association Super League (hereinafter referred to as the Chinese Super League), witnessing the excitement of the event The moment of human heart ignites the enthusiasm of Chinese football, and passes the pioneering spirit of # DontCrackUnderPressure # (Fearless Challenge, Achieve Yourself) to every young person who loves football. This will be an unprecedented cooperation. From now on, China’s most influential football games will officially enter TAG Heuer time!
A record 5.33 million season spectators and a cumulative audience of 400 million seasons. As the highest-level professional football league in China, the Super League has surpassed people’s expectations for more than ten years and inspired generations of young people. Football dream. On the football field, it is not only a showdown of speed, but also a showdown of physical strength, mind and willpower, and the desire for success. TAG Heuer has always been committed to supporting football. Following the 2014 football star Cristiano Ronaldo became the new brand ambassador of TAG Heuer, he opened a partnership with the German Football League in 2015, officially became the Major League Soccer (MLS) in 2016, the United States Football Association and After the official chronograph and official watch of the American Professional Referee Association (PRO), the pioneering spirit of TAG Heuer and the competitive spirit of the Super League collided again, becoming the first luxury partner in the history of the Super League, which will create unprecedented value.
To celebrate this historic collaboration, the press conference deliberately selected the landmark building of Beijing-the National Stadium Bird’s Nest. TAG Heuer, General Manager of TAG Heuer Greater China, Mr Pan Jinji, together with Mr. Lin Xiaohua, the full-time executive committee member of the China Football Association, Mr. Ma Chengquan, Chairman of the China Super League Co., Ltd., and Mr. Shao Jiayi, a famous Chinese football player, gathered in Beijing to witness this glorious moment.
Mr. Pan Jinji said: ‘We are honored that the Chinese Football Association Super League has selected TAG Heuer as the official timepiece and official watch. The cooperation between TAG Heuer and the Chinese Super League will bring our brand to a broader platform. More young viewers feel the core spirit of TAG Heuer TAG Heuer # DontCrackUnderPressure # (without fear of challenge and self-defense). Chinese football carries countless passions and dreams, with infinite possibilities. We look forward to TAG Heuer and Super League The cooperation of the league has injected pioneering spirit and innovative practices into Chinese football, inspired young people’s enthusiasm for football, and helped the future development of Chinese football and education. ‘
Mr. Ma Chengquan, Chairman of China Super League Co., Ltd. said, ‘We are very pleased to launch this cooperation with TAG Heuer. Since its establishment in 2004, China Super League has gradually become the most important sporting event in Chinese football. It is a team spirit of passion, hard work and achievement of dreams. As TAG Heuer, an internationally renowned brand that perfectly integrates sports performance and technological innovation, our cooperation will definitely have a different spark. ‘
TAG Heuer collides with passion for football
Swiss pioneer watch brand TAG Heuer has always adhered to a spirit of competitive sports in its DNA. Among the many brands of cross-border cooperation and sports leagues, football is one of the most widely participated and most powerful sports. TAG Heuer has always been committed to supporting the cause of football, including some of the top events and legendary stars in the international football community. TAG Heuer collides with the passion of football, making the carnival more intense!
TAG Heuer and Bundesliga German Football League
When competitive football and Pioneer Watch collided again passionately, TAG Heuer, a highly athletic gene, set its sights on Bundesliga German Football League A.
In 2015, Jean-Claude Biver, the CEO of TAG Heuer and the president of the watch department of LVMH, and the German Football League announced that they have officially opened a partnership. This famous German national competition (including a total of 36 teams in Bundesliga and Bundesliga) will use TAG Heuer as the official timer in the future. TAG Heuer will also become the first official timer and official in the history of Bundesliga. Specify the watch.
Jean Claude Beaver said: ‘The Bundesliga is one of the most powerful and extensive platforms you can imagine. Through sponsorship, we have the opportunity to pursue a different perspective and embrace the infinite possibilities of the future, especially It’s in the digital realm. We’re preparing for the future. ‘
Consistent with the pioneering spirit of watchmaking, this is a unique and future-oriented cooperation, which offers unlimited new possibilities. From stadium billboards to traditional event broadcast methods, to the Internet and social media … TAG Heuer and Bundesliga will break the boundaries and break the rules, and jointly use a new digital media to create a new world in the sports field and create a full Creative, cutting-edge partnerships.
TAG Heuer and American football
In 2016, TAG Heuer announced that it has officially become the official timekeeper and official watch of the Major League Soccer (MLS), the United States Football Association and the United States Professional Referees Association (PRO). This milestone long-term partnership will be officially launched on March 6, 2016, the first game of the 21st MLS, once again establishing TAG Heuer’s official timing supremacy in world football.
The cooperation also includes the Professional Referees Association (PRO). The association manages referees and assistant referees for the United States and Canadian Professional Football League. In all MLS events, PRO referees will wear TAG Heuer’s latest Connected smart watch. Once launched, this watch has become a favorite of athletes. Each MLS referee will also wear a referee uniform printed with the TAG Heuer logo. In addition, TAG Heuer will also provide substitute cards for sideline use, and the brand logo is also clearly visible.
Through this cooperation, TAG Heuer has established closer relationships with the growing numbers of fans of the Major League Soccer and the United States Football Association, further enhancing its position as a global premium watch brand, and igniting the passion of the stadium!