Vacheron Constantin, as one of the oldest watch manufacturers in the world, has never stopped production since it was founded in Geneva in 1755. Recently, the Vacheron Constantin boutique opened in São Paulo, Brazil. This is the first brand in Latin America and the 47th boutique in the world. The opening of the new boutique in Sao Paulo’s famous Cidade Jardim Shopping Center marks another solid step for Vacheron Constantin in implementing its global expansion strategy.
Vacheron Constantin’s decision to open the first Latin American boutique in Brazil also respects the brand’s historical tradition. Today, 180 years have passed since the brand’s debut in Brazil.
In 1835, Vacheron Constantin decided to establish the first official retailer in Rio de Janeiro as a commercial presence. According to the brand archive, the first 16 watches were shipped to Brazil in the same year. Then, in 1907, Vacheron Constantin sold 180 Chronomètre Royal pocket watches in Brazil, showing Brazil’s huge market potential and its demand for high-quality precision watches.
The interior of this boutique is decorated with wood, copper and leather, creating a refined and luxurious atmosphere, which exactly fits the spirit of Vacheron Constantin’s brand. The 113-square-meter boutique is warm and elegant, making it an ideal place for watch collectors and connoisseurs.
The new store has very convenient transportation, and Vacheron Constantin authorizes watchmakers to provide customers with comprehensive after-sales service. Through this innovative interaction, Vacheron Constantin not only saved product repair time, but also built customer brand loyalty.